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Introduction

In today’s fast-paced digital landscape, having visibility into the technologies behind websites isn't just interesting it’s a competitive necessity. For marketers, product managers, sales teams, investors, and tech entrepreneurs, understanding what powers a website be it a content management system (CMS), analytics platform, eCommerce framework, or marketing stack can reveal crucial strategic insights.

Enter BuiltWith.com, a robust technology intelligence platform that profiles over 673 million websites and tracks usage across more than 108,000 web technologies. It enables users to identify the tech stacks companies rely on, empowering smarter decision-making across business development, competitive research, trend analysis, and lead generation. BuiltWith isn’t just a tool it’s a strategic ally for staying ahead in the tech-driven marketplace.

🛠️ What is BuiltWith?

BuiltWith is a powerful website technology lookup and analytics platform that reveals the tools, services, and frameworks used by websites across the globe. By entering any domain name, users can instantly access an in-depth breakdown of the technologies powering that site making it an invaluable resource for businesses, analysts, and developers alike.

With BuiltWith, you can uncover details such as:

• Analytics Platforms – Tools like Google Analytics, Mixpanel, or Hotjar

• Content Management Systems (CMS) – Platforms including WordPress, Webflow, or Drupal

• Advertising & Tracking Tools – Scripts like Facebook Pixel, Google Ads, and LinkedIn Insight Tag

• Hosting Providers & CDNs – Infrastructure solutions such as Amazon Web Services (AWS), Cloudflare, or Akamai

• eCommerce Platforms – Frameworks like Shopify, Magento, WooCommerce, etc.

• JavaScript Libraries & Frameworks – Popular technologies including React, Vue.js, jQuery, and more

• Security Features – SSL certificates, HTTPS protocols, firewall tools, and vulnerability detection services

This platform is especially valuable for B2B professionals, sales teams, marketing strategists, and investors seeking to:

• Identify the technology stack of target prospects

• Monitor the market adoption of emerging tools

• Discover high-intent leads based on tech usage

• Analyze competitors’ digital infrastructure

Whether you're planning a campaign, refining your product strategy, or looking for partnership opportunities, BuiltWith gives you the technological insights to move smarter and faster.

📈 BuiltWith Trends & Analytics Database

BuiltWith goes far beyond identifying what technologies websites are currently using it also provides deep insights into historical and emerging trends in web technology adoption. Leveraging a robust dataset dating back to January 2000, the platform allows users to explore how digital tools have evolved over time, offering valuable context for strategic planning and market intelligence.

With BuiltWith’s Trends & Analytics Database, users can:

• 📊 Track Technology Adoption Over Time: Analyze the growth, decline, or stability of individual technologies, frameworks, or platforms.

• 🌍 Benchmark Market Share Across Regions & Industries: Compare technology usage by country, industry vertical, or site category to identify geographic or sector-specific trends.

• 🛒 Monitor Global eCommerce Growth: Access insights on 2,500+ eCommerce technologies across 26 million+ online stores, helping identify market leaders and emerging platforms.

• 📈 Estimate Traffic, Revenue, and Tech Budgets: Get access to estimated web traffic rankings, revenue bands, and technology spending levels, allowing for segmentation by business scale and investment capacity.

This comprehensive trend data empowers businesses, marketers, investors, and analysts to:

• Anticipate shifts in the digital landscape

• Identify early-mover advantages

• Spot declining tools before they fall out of favor

• Align offerings with fast-growing technologies

In a rapidly evolving tech ecosystem, BuiltWith’s historical and real-time analytics provide the foresight needed to make data-driven, future-ready decisions.

⚙️ How BuiltWith Detects Technology

BuiltWith uses a sophisticated detection engine to uncover the technologies powering websites by analyzing a wide range of technical “signals” embedded in web pages. This process involves scanning various layers of a website’s infrastructure and matching findings against a proprietary pattern-matching database.

Here’s how BuiltWith identifies technologies:

• 📝 HTML Comments – Hints left by developers or CMS platforms in the page source

• 🌐 HTTP Headers – Server response headers that reveal hosting platforms, frameworks, or CDNs

• 📜 JavaScript Files & Libraries – Detection of frameworks like React, Angular, jQuery, and embedded third-party scripts

• 🧩 Class & ID Names in the DOM – Common naming patterns associated with specific tools or templates

• 🍪 Cookie Structures – Cookies set by platforms such as Google Analytics, Facebook, HubSpot, etc.

• 🗂️ File Paths & URLs – Directory structures and asset links that hint at specific CMSs, plugins, or hosting services

These elements are cross-referenced with BuiltWith’s continuously updated technology fingerprinting database, which enables:

• High-accuracy detection of thousands of web technologies

• Real-time technology profiling of newly discovered or updated websites

• Ongoing adaptation to new patterns and emerging tools

This detection process ensures users receive reliable, comprehensive, and up-to-date insights into the tech stack of virtually any website making BuiltWith an essential tool for research, sales, and competitive analysis.

🚀 BuiltWith Use Cases

BuiltWith is more than a tech lookup tool it's a versatile platform that supports a wide range of use cases across sales, marketing, competitive research, and data analysis. Here’s how professionals leverage its capabilities:

1. 🔍 Lead Generation & Sales Intelligence

BuiltWith empowers sales and business development teams to identify and qualify leads based on precise technology criteria.

• Filter websites by technology stack, geographic region, industry vertical, tech spend, or Alexa rank

• Identify prospects already using complementary or competing tools ideal for targeting warm leads

• Export detailed lead lists directly into CRM systems or download as CSV files for immediate outreach

2. 🏁 Market Share & Competitive Research

BuiltWith helps marketers and analysts understand the digital landscape and monitor competitive movements.

• Compare technology adoption trends (e.g., HubSpot vs. Salesforce) over time

• Track changes in your competitors’ tech stacks, uncovering new strategies or tool migrations

• Analyze market penetration of tools across specific regions or industries

3. 💸 Tech Spend & Company Profiling

Gain insight into the financial and technological footprint of businesses online.

• Estimate a website’s monthly or annual technology expenditure

• Segment companies by revenue bands using traffic volume, eCommerce activity, and historical data

• Detect technology usage shifts to uncover growing businesses or declining tools

4. 🤝 Crunchbase Integration

Combine BuiltWith’s technical intelligence with Crunchbase Pro for rich, data-driven B2B prospecting.

• Enrich company profiles with tech stack data

• Combine insights like funding rounds, employee count, and technology usage

• Build smarter, highly-targeted B2B lists with advanced filtering capabilities

🧰 BuiltWith Features Overview

Feature	Description
Technology Lookup	Detects all major and minor tech used by a domain
Historical Tech Changes	Timeline of when technologies were added or removed
Custom Filters & Lists	Create reports based on tech, spend, country, or vertical
Keyword-Based Reporting	Filter sites by content keywords or business type
Bulk Analysis	Upload your URL list for batch tech scans and spend analysis
CRM & API Integration	Export to CSV, connect via REST API, or integrate directly with CRMs

📊 Real-World Data Example

BuiltWith provides actionable insights drawn from real-world web data, helping professionals understand technology adoption at scale. Its vast database enables analysis across millions of websites, uncovering trends by geography, industry, and platform type.

Here are some revealing statistics:

• Google Analytics is utilized by approximately 50% of the top 1 million websites, showcasing its dominance in the analytics space.

• Shopify ranks as the leading eCommerce platform in North America, powering a significant portion of online retail stores.

• In the United States, technologies like Facebook Pixel and Cloudflare Insights are widely implemented, underscoring the growing demand for ad tracking and performance-boosting CDNs.

BuiltWith’s platform is not limited to U.S.-centric data it offers global insights. Users can explore:

• Technology penetration by country, to identify regional trends

• Industry-specific adoption patterns, to tailor B2B outreach

• Language-based segmentation, to localize tech strategies

This real-time, country-level intelligence makes BuiltWith an indispensable tool for companies seeking to understand current digital infrastructure trends and capitalize on technology usage data across borders.

🧠 Tips for Maximizing BuiltWith Usage

To get the most out of BuiltWith and leverage its full potential, consider these practical tips:

• Start with a Domain Lookup: Quickly uncover the full technology stack behind any company’s website to inform your outreach or research.

• Use Spend & Traffic Filters: Prioritize leads by estimated technology spend or site popularity to focus on high-value prospects and optimize your sales efforts.

• Track Tech Changes Over Time: Monitor when companies adopt new tools or phase out old ones timing your outreach around these shifts can boost engagement success.

• Integrate with CRM/API: Automate lead capture and enrichment by connecting BuiltWith data directly to your CRM or other systems via API, streamlining workflows.

• Analyze Competitors’ Tech Stacks: Stay ahead by understanding which technologies your competitors are adopting or abandoning, helping you adapt your strategy accordingly.

By applying these strategies, you can transform BuiltWith from a simple lookup tool into a powerful driver for smarter sales, marketing, and competitive insights.

🎯 Who Should Use BuiltWith?

Audience	How They Benefit
Sales & Biz Dev Teams	Discover warm leads using target stacks
Marketing Agencies	Personalize outreach with tech insights and budget data
Product Managers	Research tool adoption for competitive positioning
Investors & Analysts	Monitor tech trends to identify fast-growing SaaS or platform niches
Data Scientists	Build reports and predictive models using industry-wide adoption trends

✅ Conclusion

BuiltWith.com is far more than a simple technology lookup tool it is a comprehensive platform designed to empower data-driven decision-making across sales, marketing, product development, and investment. By delivering detailed insights into the technology stacks of millions of websites worldwide, BuiltWith enables businesses to uncover hidden opportunities, refine outreach strategies, and secure a competitive advantage.

Whether you’re shaping a go-to-market plan, creating highly targeted lead lists, or tracking evolving market trends, BuiltWith equips you with the actionable intelligence needed to navigate and succeed in today’s dynamic digital landscape with confidence.

Frequently Asked Questions (FAQ) about BuiltWith

1. What is BuiltWith?

• BuiltWith is a powerful website technology lookup and analytics platform that identifies the tools, frameworks, and services used by websites worldwide. By entering a domain, users can see detailed technology profiles, including CMS, analytics tools, hosting providers, eCommerce platforms, JavaScript libraries, security features, and more.

2. Who can benefit from using BuiltWith?

• BuiltWith is especially valuable for sales teams, marketing agencies, product managers, investors, data scientists, and anyone interested in competitive analysis or market research. It helps discover warm leads, personalize outreach, research competitor tech stacks, monitor market trends, and build predictive models.

3. How does BuiltWith detect website technologies?

• BuiltWith analyzes multiple signals from a website, such as HTML comments, HTTP headers, JavaScript files, DOM element classes and IDs, cookie structures, and file paths. These indicators are matched against a proprietary, regularly updated database to generate accurate and real-time technology profiles.

4. What types of technologies can BuiltWith identify?

BuiltWith can detect a wide range of technologies, including but not limited to:

• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Content management systems (e.g., WordPress, Webflow)
• Advertising and tracking tools (e.g., Facebook Pixel)
• Hosting providers and CDNs (e.g., AWS, Cloudflare)
• eCommerce platforms (e.g., Shopify, Magento)
• JavaScript frameworks (e.g., React, jQuery)
• Security protocols and SSL certificates

5. Does BuiltWith provide historical data on technology usage?

• Yes. BuiltWith maintains a comprehensive trends and analytics database dating back to January 2000. Users can track technology adoption over time, benchmark market share across industries and regions, monitor global eCommerce growth, and estimate traffic, revenue, and technology spend.

6. How can BuiltWith be used for lead generation?

• Sales and business development teams can filter websites based on technology usage, location, industry, estimated tech spend, and popularity. They can identify potential clients using complementary or competing products, export leads directly to CRM systems, and target warm prospects effectively.

7. Can BuiltWith help with competitive research?

• Absolutely. Users can compare adoption rates of specific technologies (e.g., HubSpot vs. Salesforce), monitor competitors’ technology stacks and changes, and analyze market penetration in specific countries or sectors to inform strategy and positioning.

8. Is BuiltWith data integrated with other platforms?

• Yes. BuiltWith integrates with Crunchbase Pro to enrich company profiles with tech stack data alongside funding, employee count, and other business insights. It also supports CRM and API integrations to automate lead management and data workflows.

9. What features does BuiltWith offer for advanced analysis?

BuiltWith provides:

• Historical tech change tracking
• Custom filters and lists for targeted reporting
• Keyword-based site filtering
• Bulk analysis for large URL lists
• Export options including CSV and REST API access

10. Can BuiltWith’s data be segmented by region or industry?

• Yes, BuiltWith allows segmentation of technology usage by country, industry vertical, language, and site category, enabling tailored market analysis and outreach.

11. How accurate and up-to-date is BuiltWith’s data?

• BuiltWith’s detection engine is continuously updated to include new technologies and patterns. It provides real-time profiling for new or updated websites, ensuring reliable and comprehensive insights.

12. What are some real-world examples of technology usage from BuiltWith data?

• Google Analytics is used by approximately 50% of the top 1 million websites.
• Shopify leads as the top eCommerce platform in North America.
• Facebook Pixel and Cloudflare are widely adopted in the U.S., reflecting trends in advertising and content delivery.

13. How can users maximize their use of BuiltWith?

Tips include:

• Starting with domain lookups for quick insights
• Using filters based on tech spend and traffic to prioritize leads
• Tracking tech changes over time for strategic outreach
• Integrating data with CRM systems or APIs for automation
• Analyzing competitors’ technology stacks to stay ahead

14. What makes BuiltWith a strategic tool beyond a simple tech lookup?

• BuiltWith offers rich, actionable intelligence that supports data-driven decision-making across sales, marketing, product development, and investment. Its combination of real-time insights, historical trends, and integration capabilities make it a comprehensive resource for gaining competitive advantage in the digital marketplace.